MEDIA ACCREDITATION GUIDELINES

2025 Media Accreditation Guidelines 

Media accreditation principles below are intended to give the media as much access as possible while ensuring the safety, security and comfort of all participants attending TOKEN2049. ​

Media accreditation will commence on 24 July 2025 and close at 1200hrs (GMT +8), 24 September 2025. 

Applicants will need to fill in an online form and submit all required documents to be accredited.​

Please note that media accreditation cannot be granted on-site. All applications must be made online during the stipulated period of accreditation, and will be subject to the approval of the organisers.

FOR FURTHER QUERIES, PLEASE CONTACT: token2049sg@wachsman.com

1. Accreditation Categories 

Media Pass: Reserved for professional journalists, podcasters, photographers, and content creators from established media organizations with regular publication schedules and editorial oversight.

Marketing Partners: Reserved exclusively for top-tier media organisations and content creators who meet stringent reach and engagement requirements. This is not a general application category.

KOLs: Reserved for individual Key Opinion Leaders (KOLs) and influential content creators who maintain high domain credibility and significant following, but may not be affiliated with recognised media outlets. This includes Twitter thought leaders, independent Substack writers, and other trusted individual influencers. This category receives a General Pass.

2. Media Principles

Editors of publications and media agencies are requested to take note of the following principles to ensure that media accreditation is restricted to professional media personnel with an established cadence of industry-relevant content production:

  • The organiser considers the Media Pass to be a working tool to be used only by bona fide members of the press. 
  • Marketing personnel, sub-editors, staff of the publication’s secretariat, etc. cannot be accredited as media.
  • Invitation letters issued by sponsors or speakers, without the approval of TOKEN2049, does not guarantee media accreditation.
  • The organiser will only accredit publications, podcasters, and professional bloggers/vloggers:
    • With a circulation size and quality that fulfil the criteria of the organiser
    • With a format and quality that fulfil the criteria of the organiser
    • With a sizeable following and sphere of influence, areas of interest and quality that fulfil the criteria of the organiser
  • Internal company publications cannot be accredited as media. However, at the sole discretion of the organiser, and where the quality and circulation criteria justify the organiser’s consideration, such publications may be eligible for accreditation on a case-by-case basis.
  • Under no circumstance will advertising and public relations agencies (or similar companies and organisations) be accredited as media, nor will the organiser issue any media accreditation to representatives of sponsors, suppliers and exhibitors.
  • Members of the media who obtain or purchase general tickets via their own means, will not be granted a Media Pass.
  • It should be noted that no double accreditation is allowed (e.g. as media and as exhibitor).

3. KOL Principles

Individual thought leaders and KOLs may qualify for a General Pass based on:

  • Demonstrated expertise and credibility in crypto/blockchain/fintech domains
  • Substantial and engaged following across relevant platforms
  • Consistent, high-quality content production with established cadence
  • Recognition as a trusted voice within the industry

Note: Thought leaders seeking referral and commission programs should apply through affiliate channels rather than accreditation.

4. Criteria for Media Accreditation

  • The organiser prioritises accreditation for established media organizations with proven high-quality coverage, top-tier influencers with substantial and engaged audiences, as well as content creators who can demonstrate measurable impact and reach. 
  • Kindly note that applications are highly competitive. The organiser reserves the right to reject any applications that are either incomplete, late or do not fulfil the criteria obligations.
  • Applications MUST be made online. Media accreditation will only be granted upon presentation of valid press credentials including:
    • Completed online accreditation application form.
    • Official national press accreditation card OR Author page on online media website OR Letter of assignment on an official letterhead of a media organization signed by either the Publisher, Assignment Editor, Editor-in-Chief or Bureau Chief, specifying name and functional title of the journalist and their role at TOKEN2049 OR Links to three most recently published stories/videos/podcasts/posts pertaining to AI and adjacent industries
    • Professional podcasts/newsletters/blogs must be active in the most recent six (6) months, with a minimum of one (1) published post per month relating to the relevant areas of interest of the events
    • Information on the media outlet (such as website, circulation, readership/viewership, frequency, etc.) (only to be supplied on request)
    • An original copy of the publication (only to be supplied on request)
  • Freelance journalists/photographers MUST provide clear credentials that they are on assignment from a specific news organisation/publication. A valid assignment letter from that news organisation/publication is required. Submissions by freelance online journalists will be reviewed on a case-by-case basis.
  • Online media (including websites, photography sites and online forum pages) must meet the following requirements, in addition to those above:
  • The web publication must belong to a registered company, such as a media organisation, and have a specific, verifiable non-web address and telephone number.
  • The online journal requesting accreditation for its correspondent(s) must have a substantial amount of original and topical news content or commentary or analysis on international issues.
  • Please note that online publications that are intended for the communications outreach or advocacy of non-governmental or non-profit organisations do not qualify for media accreditation. Interested applicants from this category should reach out to ecosystem@token2049.com for community partner applications.

All applications must be received via the TOKEN2049 online accreditation portal before the closing date and time, 1200hrs (GMT +8), 24 September 2025.

5. Accreditation Procedures

  • An email acknowledgement will be sent to applicants upon submission of the online accreditation form.
  • Each application will take up to five (5) working days to process.
  • All successful applicants will be issued an email confirmation with accompanying terms and conditions. If an applicant does not receive an email ten (10) working days after registration, he/she is requested to contact the representatives stated below.
  • If the representative(s) is(are) not able to attend the event, the organiser must be notified as early as possible. Failure to inform the organisers of non-attendance may result in future accreditation requests being refused.

If any change of representative(s) is(are) to be made, please notify the organiser as soon as possible. Any name changes after the stipulated deadline of 1200hrs (GMT +8), 24 September 2025 may be rejected.

For further queries please contact: token2049sg@wachsman.com