Beginning of Open Architecture Entertainment - TOKEN2049 Dubai 2024
Explore the transformative world of open architecture entertainment with Joseph Lee, co-founder of the path-breaking K-pop agency, Mod House, in this insightful talk at TOKEN2049 Dubai 2024. With a vision to redefine the entertainment industry, Mod House leverages blockchain technology to offer a revolutionary platform that integrates the fan experience at its core.
Joseph shares how Mod House distinguishes itself by merging entertainment with a platform-focused strategy, generating 30% of its revenue through innovative fan engagement methods. At the heart of this approach is the application of NFTs in the form of "for car" merchandise, popular among K-pop enthusiasts. This model encourages mass adoption, allowing fans to directly influence album production and participate in exclusive voting events, enhancing their connection with artists.
The presentation delves into the success of Mod House's artists, Triples and Emis, highlighting Triples' dynamic subunit system where fan-selected members contribute to album creation. With a robust digital presence, Mod House has achieved impressive milestones: over 2 million NFTs minted, significant international revenue, and millions of YouTube subscribers, underpinning their strategy of content-driven differentiation.
Looking forward, Mod House aims to expand its platform by inviting new IPs and establishing an open platform akin to LinkedIn or Kickstarter for aspiring K-pop talents. This initiative promises to democratize the production of K-pop idols, offering a unique pathway for emerging artists and fans alike.
Join the conversation and be part of Mod House's journey to revolutionize the entertainment landscape. Like, comment, and subscribe to stay updated with future discussions and developments.
