Beginning of Open Architecture Entertainment - TOKEN2049 Dubai 2024

Explore the transformative world of open architecture entertainment with Joseph Lee, co-founder of the path-breaking K-pop agency, Mod House, in this insightful talk at TOKEN2049 Dubai 2024. With a vision to redefine the entertainment industry, Mod House leverages blockchain technology to offer a revolutionary platform that integrates the fan experience at its core.

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Joseph shares how Mod House distinguishes itself by merging entertainment with a platform-focused strategy, generating 30% of its revenue through innovative fan engagement methods. At the heart of this approach is the application of NFTs in the form of "for car" merchandise, popular among K-pop enthusiasts. This model encourages mass adoption, allowing fans to directly influence album production and participate in exclusive voting events, enhancing their connection with artists.

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The presentation delves into the success of Mod House's artists, Triples and Emis, highlighting Triples' dynamic subunit system where fan-selected members contribute to album creation. With a robust digital presence, Mod House has achieved impressive milestones: over 2 million NFTs minted, significant international revenue, and millions of YouTube subscribers, underpinning their strategy of content-driven differentiation.

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Looking forward, Mod House aims to expand its platform by inviting new IPs and establishing an open platform akin to LinkedIn or Kickstarter for aspiring K-pop talents. This initiative promises to democratize the production of K-pop idols, offering a unique pathway for emerging artists and fans alike.

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Join the conversation and be part of Mod House's journey to revolutionize the entertainment landscape. Like, comment, and subscribe to stay updated with future discussions and developments.