Driving Mainstream Adoption through Media, Entertainment & Video Games - TOKEN2049 Singapore 2023
Explore the dynamic intersection of media, entertainment, and video games with the evolving world of Web3 and cryptocurrency in the compelling session "Driving Mainstream Adoption through Media, Entertainment & Video Games" at TOKEN2049 Singapore 2023. Industry veteran Brian shares his remarkable journey from leading one of America's top marketing agencies to becoming a pivotal player in the crypto realm. Discover how his early investment in Ethereum sparked a deeper involvement in the sector, ultimately leading to his role as a judge on the groundbreaking crypto TV show, "The Next Crypto Gem."
Brian passionately argues for the potential of video games to act as a transformative force in Web3 adoption. Hear his compelling insights into how games can simplify cryptocurrency and blockchain concepts for mainstream audiences, drawing parallels between traditional and digital economies and illustrating the seamless integration of gaming and blockchain technologies. With video games now surpassing traditional media industries in revenue, the session delves into how the ownership of digital assets within games is shifting cultural norms and driving significant engagement.
This talk shines a spotlight on the future of Web3 gaming—how it can serve as a storytelling platform, an educational tool, and even provide monetization opportunities for players. Brian draws on real-world examples to show how games can catalyze hundreds of millions of transactions, effectively onboarding massive audiences to blockchain platforms.
Join us in this session to uncover how media and gaming are not just augmenting but revolutionizing the landscape of digital interaction and ownership. If you find this discussion enlightening, please like, comment, and subscribe for more insightful content from TOKEN2049.
