How to Onboard 1 Billion Users to Crypto - TOKEN2049 Dubai 2025
Explore strategies for driving mass adoption of cryptocurrency in the thought-provoking talk "How to Onboard 1 Billion Users to Crypto" at TOKEN2049 Dubai 2025. The session features insights from experienced crypto investor Santi, who presents a revolutionary approach to integrating blockchain technology into traditional business models for widespread user engagement.
Santi introduces Inversion, a private equity strategy that aims to buy traditional businesses and optimize them using crypto technologies, rather than building new, crypto-native ventures. Drawing parallels to Berkshire Hathaway, he proposes acquiring asset-light high-fixed-cost companies like mobile carriers, which have the potential to benefit significantly from blockchain-enhanced efficiencies.
Highlighting the potential for reduced costs and enhanced retention through the adoption of stablecoins and other blockchain solutions, Santi dispels the notion that crypto needs to change consumer behavior visibly. Instead, he envisions a future where crypto operates seamlessly in the background, providing economic benefits without altering core user experiences.
The talk also addresses challenges in financing this ambition, the choice of technological infrastructure with a focus on an Avalanche Layer 1 chain, and the potential for unprecedented results in the mobile and banking sectors, particularly in regions like Latin America.
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