Ran Neu-ner - Your Attention Please – Why Some Tokens Succeed and Others Fail - TOKEN2049 Dubai 2025
Explore the intricate dynamics of the cryptocurrency landscape with Ran Neu-ner in his insightful TOKEN2049 Dubai 2025 talk, "Your Attention Please – Why Some Tokens Succeed and Others Fail." Ran, a renowned figure in crypto known as Cryptoman Ran and a seasoned marketing expert, delves into the critical factors that determine the success and failure of tokens in a market flooded with millions of competitors.
With over 600 million global users and a staggering 42 million active tokens, the crypto environment presents a unique challenge not faced in many other industries. Ran highlights the paramount importance of capturing and sustaining attention in the crypto world, where traditional marketing strategies fall short due to its decentralized nature. Drawing on principles like Metcalfe's Law and Barabási's Law, he articulates the power of network effects and the pivotal role of user relationships.
Ran's discussion extends into the psychological realm, revealing how human decision-making is influenced by neurochemical drivers such as dopamine and oxytocin. He outlines practical strategies for building trust and engagement, covering the five pathways to success: generating wealth, effective marketing, public relations, harnessing viral features, and leveraging influence.
Whether you're an investor, a crypto enthusiast, or a marketer, this talk provides valuable insights into building strong networks and achieving success in the crypto arena. Gain a deeper understanding of how attention and trust can turn a seemingly ordinary token into a standout performer.
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