Solving the DeFi Onboarding Crisis - TOKEN2049 London 2022
Explore the crucial challenges and innovative solutions for onboarding users into the world of Decentralized Finance (DeFi) in this insightful talk from TOKEN2049 London 2022. Join Dennis, CEO of bitcoin.com, as he addresses the current DeFi onboarding crisis and presents strategies to make DeFi more accessible to mainstream users.
Despite significant growth beginning in the summer of 2020, recent trends show a drastic decline in new DeFi users. Dennis attributes this not solely to bear market conditions but also to systemic issues within the DeFi ecosystem. Complexity, high fees, and a lack of user-friendly interfaces deter potential users, while the allure of centralized exchanges, with their simple interfaces and immediate rewards, draws users away from truly decentralized experiences.
Bitcoin.com is at the forefront of solving these challenges, aiming to create easy-to-use, secure applications that emphasize self-custody. By integrating incentives using their rewards and utility token, Verse, bitcoin.com is crafting a new, inviting DeFi landscape. This paradigm shift seeks to protect users from protocol risk and create guardrails akin to those in traditional finance, ensuring a safe journey from crypto novice to crypto native.
Watch this session to discover how bitcoin.com is redefining the DeFi ecosystem to make it secure and accessible for everyone, shaping a future where everyone can participate in decentralized financial prosperity.
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