The Big Picture - Gabriel Francesch @ TOKEN2049
Join Gabriel Francesch, Managing Director of Catawba, as he delves into the complexities and opportunities of the blockchain and cryptocurrency industry in his talk titled "The Big Picture." Presented at TOKEN2049, Francesch explores the feasibility and potential of building a business within the crypto space. Through the lens of service provision to blockchain startups, this insightful discussion targets three key questions: the value proposition of entering the crypto market, the existing demand for services, and identifying the most promising opportunities alongside inherent challenges.
Francesch tactfully illustrates market conditions using the fictional characters Bob and Alice. Bob, a marketing agency owner, faces the tumultuous crypto landscape with apprehension, challenged by issues such as regulation, market volatility, and lack of transparency. Conversely, Alice, running a recruitment firm, sees the burgeoning demands and opportunities for involvement, especially in areas such as token economics, research, partnerships, and community management. Alice's perspective underscores the vast potential and need for skilled players in the crypto space, alongside the potential for personal and professional growth.
The talk concludes with practical advice on network building, risk management, and industry engagement, encouraging attendees to confidently forge paths within this dynamic field. Engage with this comprehensive analysis and consider how you might leverage your skills in the crypto domain.
We invite you to like, comment, and subscribe for more enlightening discussions on the evolving blockchain space.



