Thrive During Bear Market: Mainstream Adoption - TOKEN2049 Singapore 2022
Discover how to navigate challenging times in the crypto market with Ricky, CEO and Founder of Paras, as he shares insights on thriving during a bear market and fostering mainstream adoption. Recorded at TOKEN2049 Singapore 2022, this talk delves into strategic approaches for NFT projects and crypto businesses facing economic downturns.
Ricky highlights key strategies for success: focusing on user retention and engagement over volume, and transitioning audiences from Web 2.0 to the Web 3.0 space. The session discusses practical measures, such as introducing innovative new features and fostering community engagement through regular events and rewards.
In the push for mainstream adoption, Ricky outlines the importance of simplifying user onboarding processes and enhancing user experiences. He shares Paras's unique initiatives like the Paras Multiful Championship—a community-centric competition within the NEAR Protocol ecosystem—and the development of digital comics as a medium for outreach to new audiences.
By examining real-world examples, this talk provides valuable insights into driving user activity and ensuring project sustainability during periods of market volatility. Join Ricky in exploring how innovation, collaboration, and strategic user engagement can attract the next billion users to the crypto world.
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