TOKEN2049 - Crypto Generation Z: Live Events, eSports and Gaming - Shiv Madan (Blockparty)
Explore the transformative impact of blockchain on the world of live events, eSports, and gaming in this insightful TOKEN2049 conference talk by Shiv Madan, CEO of Blockparty. In his presentation, Shiv introduces the concept of 'Crypto Generation Z,' highlighting their pivotal role in the mass adoption of blockchain technology. Discover how live experiences, rather than traditional assets or payments, can act as a powerful catalyst for widespread crypto adoption.
Drawing on his experience in music festivals and digital assets, Madan outlines how the convergence of virtual reality, augmented reality, and streaming platforms like Twitch can redefine engagement through non-fungible tokens (NFTs). He discusses groundbreaking events, such as Marshmello's virtual concert in Fortnite, that explore new paradigms in digital revenue and fan interactions.
Madan puts a spotlight on Generation Z, suggesting their tech-savvy nature and immersion in online gaming make them ideal adopters of crypto-based platforms. He explains how blockchain enables trust and ownership of digital assets, fostering real-world applications across various domains, from fan tokens in sports leagues to in-game rewards.
This talk invites industry leaders to consider both bottom-up and top-down strategies for promoting blockchain adoption, emphasizing the importance of engagement and community bonding through digital experiences. See how companies like Live Nation, NBA 2K, and others are harnessing blockchain to enhance user interaction and loyalty.
Watch the full talk to gain a deeper understanding of how blockchain is reshaping digital interaction and experience, and join the dialogue on harnessing this technology for future growth.
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