Why Artists Should Care About Web3 - TOKEN2049 London 2022
Join us for an insightful exploration into the transformative power of Web3 in the music industry with John Vlassopulos, former Roblox executive and veteran of Napster, at TOKEN2049 London 2022. This compelling talk, titled "Why Artists Should Care About Web3," delves into the evolving relationship between artists and emerging blockchain technologies, highlighting how decentralization can usher in a new era of creativity and equity for artists and fans alike.
Napster, a pioneer in the digital music revolution two decades ago, is poised to rejuvenate the industry by leveraging Web3 innovations. As streaming models plateau and traditional revenue streams wane, artists and labels confront significant challenges. John emphasizes how NFTs, blockchain, and the token economy can empower artists by providing new revenue opportunities and fostering direct fan engagement—potentially altering the status quo that offers artists a mere fraction of streaming revenue.
The talk explores the foundation Napster is building to create a vibrant Web3 music community, similar to the robust ecosystem of user-generated content seen in gaming platforms like Roblox. By embracing both new technologies and consumer experiences, such as token-gated events and digital collectives, Napster aims to redefine the fan-artist relationship and enhance fan involvement through innovative reward systems.
Join the conversation as we venture into the untapped potential of music in the Web3 landscape, transforming how we perceive music consumption and artist-brand interaction. Don’t forget to like, comment, and subscribe for more groundbreaking discussions from TOKEN2049!
