
Mike Silagadze - Consumer Apps in Crypto - TOKEN2049 Singapore 2024
Join Mike Silagadze, founder and CEO of Ethery, as he delivers a compelling presentation at TOKEN2049 Singapore 2024, focusing on the untapped potential of consumer applications in the crypto space. Drawing from his extensive experience in the Web 2 sector with the successful education technology firm Top Hat, Mike introduces innovative strategies for creating consumer apps in the Web 3 world, specifically addressing the challenges within decentralized finance (DeFi).
In this insightful talk, Mike delves into the evolution of "vertical SaaS" models and their relevance to DeFi. He contrasts the centralized exchange world, where integrated product offerings flourish, with the fragmented landscape of DeFi, dominated by isolated solutions requiring high technical expertise from users. Highlighting the nascent state of DeFi, Mike calls attention to the necessity for industry maturity and a friendlier crypto investment environment.
Ethery's mission, as portrayed by Mike, is to simplify and make DeFi accessible to the average user. Through a suite of integrated products—Ethery Stake, Ethery Liquid, and Ethery Cash—Ethery aims to replicate the vertical integration success found in traditional industries. These products collectively provide solutions for saving, investing, and spending within the crypto ecosystem. With innovative features like a non-custodial wallet and a crypto payments credit card, Ethery sets the stage for a broader adoption of crypto by making it easier for everyday users to leverage DeFi.
For those committed to enhancing their understanding of the crypto space and exploring transformative ideas that could attract millions to DeFi, this presentation is indispensable. To stay updated with more insightful talks from TOKEN2049, be sure to like, comment, and subscribe to our channel.



