Redefining Sports Fandom Goal by Goal with Chiliz and Lega Serie A - TOKEN2049 Singapore 2024
Explore the revolutionary impact of blockchain technology on sports fandom with "Redefining Sports Fandom Goal by Goal" featuring Chiliz and Lega Serie A at TOKEN2049 Singapore 2024. This engaging talk dives into how fan tokens are reshaping the way sports enthusiasts worldwide interact with their favorite teams. Led by Alex, Founder of Chiliz, this session highlights the inception of fan tokens and their role in enhancing fan experiences by allowing supporters to influence decisions like team jersey designs or stadium music.
Chiliz, a pioneering blockchain provider in sports, has partnered with over 150 teams globally, including prominent Serie A clubs like Juventus and AC Milan. The collaboration with Serie A underscores the league's commitment to embracing innovative technologies to expand and engage their fan base, now encompassing over 700 million supporters worldwide.
The talk also features insights from Mikel, the Commercial Marketing Director of Serie A, and football legend Fabio Cannavaro. They discuss the integration of blockchain and fan tokens into football, exemplified by initiatives that allow fans to own unique memorabilia, such as game-scored balls, authenticated on the Chiliz blockchain.
This session offers a glimpse into how blockchain is used to bring tangible value to sports and fans alike, enhancing the memorabilia market and ensuring authenticity. As Chiliz continues to expand its global footprint, the discussion paves the way for more sports properties to tap into blockchain's potential alongside Chiliz's growing ecosystem.
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